Deinfluencer is the new influencer: the new era of marketing on social media
There is no denying the major role played by social media in today’s world. One could even go as far as saying we are, for today at least, at the mercy of these colored platforms, which control how we interact with others, how we see the world, and even how we make our purchasing decisions. […]
Reputation Management: The most essential aspect of media monitoring
With the massive transformation we are witnessing in the media sector, especially with the unprecedented rise of customer evaluation and consumer-created content on social media, digital reputation has become both a great opportunity and an even greater risk. Measuring digital reputation is a multifaceted process that requires collecting and analyzing data from various sources and […]