Deinfluencer is the new influencer: the new era of marketing on social media
There is no denying the major role played by social media in today’s world. One could even go as far as saying we are, for today at least, at the mercy of these colored platforms, which control how we interact with others, how we see the world, and even how we make our purchasing decisions. […]
Reputation Management: The most essential aspect of media monitoring
With the massive transformation we are witnessing in the media sector, especially with the unprecedented rise of customer evaluation and consumer-created content on social media, digital reputation has become both a great opportunity and an even greater risk. Measuring digital reputation is a multifaceted process that requires collecting and analyzing data from various sources and […]
Evolution Of Media Monitoring
The most satisfying definition of media monitoring Media monitoring is the act of sticking a finger into the wind, not only to probe the current, but also to control it. It is the act of scanning everything, from high end press reports to gossip, to identify and analyze relevant mentions. How, Why, And When Did […]
ChatGPT: Is the content industry on the verge of a radical change?
The introduction of ChatGPT (Chat Generative Pre-Trained Transformer, developed by OpenAI and launched in November 2022), a number of ethical concerns have been raised, especially pertaining to students using the service to do their homework. However, the real question we try to answer in this post is different: What fate awaits the content and marketing […]
How competitor analysis reports can affect your business plan?
Knowing your audience is a critical step when it comes to business decision-making, but is it really enough in 2022? It is not. The business world is becoming more crowded and competitive every single day, which makes it more challenging to keep up, so as you study your audience you should also study your competitors. […]
Social Media Coverage Reports:
Standards for Calculating Dollar Value of Instagram Stories
With the rise of social media influencer (SMI) marketing, and the need to calculate accurate dollar value of social media coverage, it is paramount that the social media monitoring industry agree on standards for post value. While value of posts across several platforms can oftentimes be straight forward, Instagram stories present more of a challenge. […]
PR Agencies could be Crippled with Big SM Feed!
PR Agencies could be Crippled with Big SM Feed! With the swift shift towards modern media and away from traditional media, it is almost impossible for businesses to refuse change; otherwise they are risking a Kodak Moment that might threaten their existence, both in digital and physical world. Social media (SM) is now set to, […]
TikTok is leaving more impact on influencers marketing than it originally planned
As the CEO of a media monitoring agency, when I first saw TikTok, I was convinced that it will not become an influencers marketing platform. I stand corrected of course, with egg on my face, as the Chinese app hits high records, both in reach and revenue. But the impact Tiktok left on the influencers […]